There's a reason your polished brand ads aren't performing as well as that scrappy iPhone video from a customer. Authenticity wins on social media—and the data proves it.
The Authenticity Advantage
Social platforms are designed for authentic content. When users scroll through their feeds, highly polished advertisements stand out—and not in a good way. They trigger ad blindness and get scrolled past.
UGC-style content, on the other hand, blends into the feed. It looks like something a friend might post, which means it gets attention and engagement.
What Makes UGC-Style Work
Effective UGC-style ads share common characteristics:
Creating UGC-Style at Scale
The challenge with traditional UGC is scalability. Finding creators, managing production, and iterating on what works takes time and resources.
That's where AI-powered creative comes in. We can produce UGC-style variations at scale—testing different hooks, presenters, and messaging—without the traditional production overhead.
The Results Speak
Our clients consistently see UGC-style creative outperform polished brand content:
If you're not testing UGC-style creative, you're missing one of the highest-leverage opportunities in Meta advertising.