Meta Ads agency for beauty brands
Scale your beauty brand.
We find new creative angles on Meta Ads, surface the audiences that respond to them, and turn the winners into more profitable spend — week after week.
Our team has worked with
Meta Ads performance stalls when your testing loop slows down.
Most beauty brands don’t run out of ideas. They run out of time. Briefs sit, approvals stall, launches slip, and by the time the next batch ships the previous one has already peaked. Cost per purchase drifts up, winning ads get overused, and your brand feels harder to scale month after month.
Faster creative refreshes
So you’re not waiting weeks for the next round of paid social creative.
Structured testing
Across hooks, angles, offers, and formats — prioritised by what the account is actually telling you.
Clear learnings
On what to make more of next, so every round informs the one after it.
A benchmark
Even your best ad burns out after about four views.Conversions drop by roughly 45% from there.
Cost per purchase climbs 30–60% once the same creative keeps reaching the same people. Fresh concepts have to ship weekly, not by campaign.
Source · Meta Business creative-fatigue studies, 2022–2024.
Our Philosophy
Strategy, production, and testing held by one team, run as one loop. The people writing the brief are the same people reading the performance.
Our Process
- 1
Audit the account and creative
We review what’s running, what looks stalled, what has worked before, and where the testing gaps are.
- 2
Build the next testing plan
We choose the next set of angles, concepts, and iterations worth shipping — prioritised by learning potential.
- 3
Launch and learn
New creative goes live. We review performance and use the results to decide what gets scaled, iterated, or dropped.
- 4
Repeat weekly or biweekly
The goal isn’t volume. It’s a tighter loop — one that gets your brand learning faster month over month.
Our Work
Concept work for beauty brands we admire. Shown for tone, testing range, and angle variety. Not attributed client work.
Services
One team holding creative, media, and testing inside the same weekly loop. Engagements are month-to-month and scoped on a call after we’ve looked at your brand.
Creative strategy
Competitor and category research, angle roadmaps, and a prioritised testing plan. Weekly briefs that respond to what the account is showing — not a fixed content calendar.
Creative production
New paid social creative on a weekly cadence — static, motion, and short-form UGC-style — built for Meta Ads and tuned for beauty-category context, not templated from a library.
Media buying & account management
Campaign structure, budget pacing, audience and placement decisions, and day-to-day optimisation. One team owning both the creative and the numbers it moves.
Testing & iteration
Structured test launches across hooks, angles, offers, and formats. Performance reviewed against the plan, with clear decisions on what to scale, iterate, or drop next.
Want a feel for how we think about creative? Try the free Ad Evaluator or the ROAS Calculator.
Frequently Asked Questions
Who do you work best with?
Beauty and wellness brands already spending consistently on Meta Ads, with product-market fit, where creative is now the bottleneck — not the product. Best when one team holds creative and media in the same loop, with a working rhythm of weekly Loom reviews, a shared Slack, and a monthly strategy session.
Do you use AI?
Yes, internally — for research, briefing, and reporting workflow. Clients hire us for the creative judgment and the testing loop, not for AI theatre.
Do you only work with beauty brands?
Yes. Beauty is where our category experience is strongest, and where a specialist testing loop translates most directly into account performance.
Do you make the ads, or just advise?
Both. Strategy and production, with launch and iteration support. The loop only works if the same team holds creative and performance together.
What size brands do you work best with?
Brands already spending consistently on Meta Ads and looking to improve creative throughput and learning quality — rather than brands still searching for product-market fit.
How is pricing structured?
Engagements are scoped on the call once we've looked at your brand. Month-to-month, with a floor that reflects the creative and media time involved — not a per-asset rate or a long contract.
How quickly will we see results?
First new creative usually goes live within two to three weeks of kickoff. You'll see what's working for your brand inside the first month, and we iterate weekly from there.
Who will I be working with?
The person you meet on the discovery call is the person running your brand. No account-handler layer in between.
What kind of access do you need from us?
Meta Business Manager access to the ad account and brand assets, plus a shared Slack channel (or similar) for in-between questions. Nothing that puts you out of the driver's seat.
A fresh pair of eyes on your brand.
Thirty minutes. We’ll look at what’s running, what’s stalling, and where we’d test next.
Book a discovery call