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Insights & Strategy

Thoughts on creative testing, performance marketing, and scaling DTC brands.

Strategy5 min read

How AI is Changing Creative Testing for DTC Brands

The old playbook of 10 creatives per month is dead. Here's what winning brands are doing instead.

Copixel Team · 15 January 2024

Performance4 min read

Creative Fatigue: Why Your Winning Ads Stop Working

Your best-performing ad won't work forever. Here's how to stay ahead of creative fatigue.

Creative4 min read

Why UGC-Style Ads Outperform Polished Brand Creative

Native-feeling content wins on social. Here's how to create UGC-style ads that convert.

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